Get in shape for your summer holiday with Pure Destinations at Edgbaston Priory Club

Pure Destinations, the luxury holiday experts, have signed a three-year sponsorship partnership with Edgbaston Priory Club to support the Club’s Lifestyle facilities and offer exclusive benefits for Members. The sponsorship with Edgbaston Priory Club comes in great timing to inspire members to beat the holiday blues and work up a sweat to achieve fitness goals.



Edgbaston Priory Club is a prestigious Racquets and Leisure Club offering tennis, squash and lifestyle facilities. Lifestyle Members enjoy access to a gym, fitness studio and heated indoor and outdoor pools, open all year round.

As part of the sponsorship, Pure Destinations have installed a mural in the fitness studio, which offers over 50 classes a week to its members, from boot camps to Pilates and zumba classes.


Charlene, Michelle & Rebecca from Pure Destinations Edgbaston

The graphic wall feature is a simple and beautiful image to motivate fitness and to inspire wanderlust. Travel and fitness have always been associated with one another and to affiliate Pure Destinations with Edgbaston Priory Club makes sense – when people book a holiday their first thought is to get fit and healthy so that they can look good on holiday, whether it’s joining a class or getting a personal trainer to achieve those goals.


Looking forward to working with Pure Destinations, Richard Westwood, Fitness Manager at Edgbaston Priory Club said:

“Our expert fitness instructors are dedicated to working with our members to help them achieve their lifestyle goals. The partnership with Pure Destinations will enable us to offer inspiring experiences for our Members which will motivate them to achieve a fit, healthy and toned body.”

Lakh Hayer, Director of Pure Destinations said:

“We are excited to announce the partnership of Pure Destinations with Edgbaston Priory Club. It’s a fantastic to see two local businesses that share the same core fantastic quality service for each and every one of their clients. We already have several mutual clients so we are looking forward to this partnership.”


Personal trainers at Edgbaston Priory Club wearing branded Pure Destinations uniform

Locally situated to Edgbaston Priory Club, Pure Destinations is just a 10-minute walk or a 1-minute drive from the club and our sponsorship has come in perfect timing, as we know the beginning of the year is one of the most busiest times for booking holidays and signing up for a gym membership.

Find Pure Destinations Edgbaston

Find Edgbaston Priory Club:

Check our other posts...

The Best Orient Express Journeys in Europe

In celebration of the new film ‘Murder On The Orient Express’ – a movie about a murder investigation on the Orient Express in which a lavish trip through Europe quickly turns into a race against time to solve a murder aboard a train. The Orient Express has been in operation since 1883 and has since […]

Know More about The Best Orient Express Journeys in Europe

6 Extreme Holiday Adventures

Not everyone can manage with an all relaxing holiday at the height of tranquility, some people need an adventure that gets the adrenaline racing and the heart pumping. Around the world there are spectacular opportunities to experience bucket-list type of activities. From Sky diving to crocodile cage diving, here’s a variety of extreme holiday adventures […]

Know More about 6 Extreme Holiday Adventures

17 beautiful coastlines in Europe

Whether you’re looking to embark on a cruise holiday or a secluded getaway in Europe, these 17 beautiful coastlines in Europe will give you all the inspiration needed for that summer holiday somewhere special. Italy Amalfi Coast Amalfi Coast is probably one of Italy’s most popular coastlines for its steep hillside boasting of a rainbow […]

Know More about 17 beautiful coastlines in Europe

Top Luxury Golf Resorts

There’s nothing more satisfying than to sink those feet on a bouncy stretch of green land, full of wonderful obstacles and pathways to the next hole. We offer a wide range of resorts that have world-renowned golf courses with specular views. Not only this, but we also offer the most luxurious resorts with golf courses […]

Know More about Top Luxury Golf Resorts

Read The Latest Pure Destinations Newspaper

Whether it’s a luxury family holiday, a couples holiday, safari or city break we can help you create your dream getaway with our experienced travel experts who arrange tailor-made holidays every single day. In our latest edition of the Pure Destinations newspaper, join us as we discover Antarctica, South America, India and beyond, along with […]

Know More about Read The Latest Pure Destinations Newspaper

8 Reasons why Kuramathi is great for a family holiday

Kuramathi Island resort is one of our top-selling Maldives resorts and one reason being is that it’s an excellent choice for families looking for that picture-perfect getaway. Let your cares slip away as soon as your feet land on the sun-kissed jetty and you are greeted by sugar white sands, turquoise lagoon and tropical greenery. […]

Know More about 8 Reasons why Kuramathi is great for a family holiday

Discover Magazine

Our latest travel Discover Magazine gives you the low-down on Chris Hemsworth’s travel plans from surfing in Australia to holidaying with his family and the top 10 safari spas are revealed… Read the online Jan/Feb issue below:

Know More about Discover Magazine

Best Greek Islands to visit in 2022/23

Who can fail to be charmed by the Greek islands? With their rich history and culture, sumptuous cuisine, warm hospitality and sun-kissed beaches stretching as far as the eye can see, there’s something for even the most delectable traveller to enjoy. While away the hours on the powdery white sands, wander the traditional white washed […]

Know More about Best Greek Islands to visit in 2022/23

Stay fit with these stay at home workouts

Stay in shape without leaving the house thanks to Edgbaston Priory Club’s easy to follow workouts that you can do in the comfort of your home. Offering you daily doses of fitness workouts to keep you busy during self-isolation, Edgbaston Priory Club, which Pure Destinations has a 3-year sponsorship with, is on hand to provide […]

Know More about Stay fit with these stay at home workouts

Where to stay in St Lucia

St Lucia is a superlative destination for honeymooners and families alike. The island is designed for those who want high-end resorts and the very best hospitality in the Caribbean; you could say that it’s one of the most luxurious of the Caribbean islands. The locals are warm and friendly and go out of their way […]

Know More about Where to stay in St Lucia