Pure Destinations, the luxury holiday experts, have agreed a three-year sponsorship partnership with Edgbaston Priory Club to support the Club’s Lifestyle facilities and offer exclusive benefits for Members.

We are offering all EPC 5% off their holidays with Pure Destinations.

As part of the sponsorship, Pure Destinations have installed a mural in the fitness studio, which offers over 50 classes a week to its members, from boot camps to Pilates and zumba classes. The fitness instructors have also all been kitted out in new co-branded tracksuits.


Looking forward to working with Pure Destinations, Richard Westwood, Fitness Manager at Edgbaston Priory Club said:

“Our expert fitness instructors are dedicated to working with our members to help them achieve their lifestyle goals. The partnership with Pure Destinations will enable us to offer inspiring experiences for our Members which will motivate them to achieve a fit, healthy and toned body.”

Lakh Hayer, Director of Pure Destinations said:

“We are excited to announce the partnership of Pure Destinations with Edgbaston Priory Club. It’s a fantastic to see two local businesses that share the same core fantastic quality service for each and every one of their clients. We already have several mutual clients so we are looking forward to this partnership.”


Locally situated to Edgbaston Priory Club, Pure Destinations’ Edgbaston Store is just a 10-minute walk or a 1-minute drive from the club, with a second luxury travel store located in Mere Green, Sutton Coldfield.

Find Pure Destinations Edgbaston

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Contact Us

Call: 0121 446 4932

Email: edgbaston@puredestinations.co.uk

Visit Us: 16 Templefield Square, Off Wheeleys Road, Edgbaston, B15 2LJ